Creativitips: #72 - Slim ideeën combineren!

 

Inleiding

Arthur Koestler, een pionier van het creatief denken, beschrijft het creatief moment als het ‘probleemgunstig’ samenflitsen van contexten waartussen eerder geen verband bestond (the collision of two apparently unrelated frames of reference). Veel product- of diensteninnovaties komen inderdaad voort uit niet-verwachte combinaties.
 
In deze COCD Creativitip vind je enkele tips en voorbeelden rond combinatiekracht.

 

Tip 1: Combineer oud en nieuw
 
Zie ook de afbeelding: een oude muur, opgevuld met Lego blokjes. Denk ook aan de 'revival' van de VW Beetle, de New Beetle en de Fiat 500.

 

 

 

Tip 2: Combineer ruimte met functionaliteit

In Hong Kong is de beschikbare ruimte erg klein en duur. Gary Chang, een architect, heeft een erg klein appartement op een bijzondere manier ingericht, flexibel op 24 manieren. Hij noemt het: 'Domestic Transformer'. Zie: http://www.youtube.com/watch?v=Lg9qnWg9kak

 

Tip 3: 77 innovatie-woorden

77 Engelstalige innovatiewoorden die je kan combineren met jouw eigen nieuwe initiatieven, concepten, projecten, diensten of producten.

 

Dimensions

Direct (direct buy / direct democracy / direct respons TV)

Micro (microblogging / micro loans / microturbine)

Multi (multitasking / multi fuel stoves / multi knives)

Mini (mini trips / mini luxe / mini golf)

Nano (nano computing / nano car / nano battery)

Pocket (pocket bike / pocket projector / pocket video camera)

Minimal (minimal design / minimal jewelry / minimal music) 

Low (low budget / low tech / low energy bulbs)

Flexible (flexible display / flexible solar cells / flexible wall)

Foldable (foldable bike / foldable bed / foldable water bottle)

Soft (soft ice / software / soft jazz)

Light (light graffiti / light rail / light diner menu)

...

 

Prefix

e- (e-health / e-government / e-mail)

un- (unconference / uncomputer)

co- (co-branding / co-buying / co-sleeper)

...

 

People Profit Planet

Sustainable (sustainable tourism / sustainable agriculture / sustainable dance floor)

Local (local food / loca search / local currency)

Urban (urban biking / urban art / urban vegetables)

Eco (eco house / eco jeans / eco phone)

Slow (slow food / slow travel / slow parenting)

Fair (fair trade / fair presents /fair food)

Solar (solar car / solar brick / solar jacket)

...

 

Web

Mobile (mobile office / mobile school / mobile printer)

Viral (viral advertising / viral gaming / viral video)

Real time (real time search / real time gps / real time flight tracker)

Cross (cross-media / cross-functional / cross-over)

P2P (P2P lending / P2P music / P2P insurance)

Wireless (wireless charger / wireless earphones / wireless joystick)

Social (social media / social bookmarking / social innovation)

Interactive (interactive television / interactive advertising / interactive floor)

Beta (beta software / beta chocholate / beta innovation words)

2.0 (web 2.0. / government 2.0. / everything 2.0.)

...

 

Location

Home (home entertainment center / home gym / homeworking)

Loca (local food / local advertising / local energy network)

Portable (portable heart defibrillator / portable toilets)

Outdoor (outdoor kitchen / outdoor cinema / outdoor jacuzzi)

Indoo (indoor ski resort / indoor surfing / indoor walking)

...

 

Time / Generations

Short (short ski / short URL / short)

One minute (one minute cooler / one minute management)

Instant (instant camera / instant coffee / instant messaging)

Rapid (rapid bridge / rapid test / rapid prototyping)

Kids (kids champagne / kids keybord / kids hotel)

Single (single cruises / single restaurant / single dating)

Divorce (divorce insurance / divorce magazine / divorce remortgages)

...

 

Together

Crowdsourced (crowdsourced design / crowdsourced funding & testing)

Open (open innovation / open source / open labs)

User generated (user generated content / user generated films & reviews)

...

 

Experience

Personal (personal coach / personal newspaper / personal food)

Convenience (convenience meals / convenience packaging)

Retro (retro candy / retro games / retro furniture)

Emotional (emotional intelligence / emotional health)

Artificial (artificial intelligence / artificial heart / artificial snow)

3D (3D barcodes / 3D jigsaw puzzles / 3D printer)

Colored (colored aluminium foil / colored iPod / colored refrigerators)

Mood (mood lighting / mood music / mood tagging)

Visual (visual dictionary / visual novel / visual thinking)

Guerilla (guerilla gardening / guerilla advertising / guerilla learning)

Underground (underground economy / underground art / underground eco homes)

...

 

Combinations

Mixed (mixed herbs / mixed reality / mixed drink)

Dual (dual view / dual alarm clock / dual boot)

Hybrid (hybrid car / hybrid energy / hybrid technology)

Functional (functional food / functional resume / functional art)

Multifunctional (mutifunctional converter / multifunctional walking stick)

...

 

Customer insights

Free (free newspaper / free shipping / free Skype)

Easy (easyJet / easy songs for guitar / easy swim)

Self (self service / self storage / self help books)

Transparent (transparent bra / transparent aluminium)

Invisible (invisible tattoo / invisible glass / invisible bra)

Perfect (perfect christmas gifts / perfect uninstaller / perfect draft)

Safe (safe cosmetics / safe Google / safe toys)

All inclusive (all inclusive resorts / all inclusive laundry service)

Zero (zero tolerance / zero-coke / zero energy house)

Now

...

 

Business models

Rent a (rent a car / rent a elephant / rent a island)

Pop up (pop up store / pop up tourism / pop up flea market)

Lease a (lease a cow / lease a kitchen / lease a car)

All in one (all in one printer / all in one oven / all in one usb card reader)

...

 

Other

Intelligent (intelligent packaging / intelligent buildings)

Female (cabs / female beers / female values)

Smart (smart grid / smart house / smart insulin pump)

 

Bron:  www.7ideas.be/innovation_words.html

 

Tip 4: Filmpje

Op TEDGlobal 2010, laat schrijver Matt Ridley zien, wat de kracht is als ideeën elkaar ontmoeten. Zie: http://www.youtube.com/watch?v=OLHh9E5ilZ4

 

Geniet ervan en combineer vrolijk verder..!

 

 

Het COCD team

www.COCD.org

 

Meer tips? Inschrijven?

www.COCD.org - Creativitips